Because of our dedication to your success, we’ve sold homes for a price 10% higher than our competitors.
Part of our success comes from keeping you educated. You’ll be well aware of everything involved from the value of your home in the neighborhood to the complex dealings of the escrow process.
Our innovative marketing strategies are unparalleled, and we will make sure your home outshines the rest.
Whether it’s simple decluttering or complete home staging,
we leave no detail behind in the presentation and showcase of your property...
It’s all about finding
the right buyer.
Marketing is more than a sign on the front yard.
We dedicate an entire website to your property featuring professional pictures and detailed information about the home itself and the community.
With an open line of communication to our clients and potential buyers, you’re on the path to success.
PRICING VS TIMING
Timing is extremely important in the real estate market. The above graph illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chances of a sale when it is new on the market.
Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
10 step marketing plan
Prepare a Comparative Market Analysis and advise on the price point that will garner the most exposure and generate the highest offers, based on recent sales of comparable properties in the neighborhood.
Submit your property to the Multiple Listing Service (MLS), exposing the listing to local Realtors with interested Buyers.
Advertise your home continually on my personal website, social media outlets, and real estate related websites, including Realtor.com, Zillow.com and Trulia.com. All of which generate quality leads with heavy traffic.
Create and deliver marketing collateral, including flyers featuring specifications and virtues, as well as professional grade photographs of your property.
Follow up with all agents and buyers who have visited your property for valuable feedback.
Constantly update you with activity reports. Discuss any price adjustments necessary to keep your property competitive. Insure all Buyers have proof of funds for closing costs, down payment and full purchase price if cash buyers.
Vet prospective buyers and ensure lender approval, proof of funds for closing costs and down payment. I work closely with lenders that have proven track records and often require buyers to double apply with them, as well as their own, as a safety net should their lender fail to perform.
Represent and advise you on the presentation of all contracts by cooperating agents and negotiate the best possible price and terms for you.
Handle follow-up and keep you informed, after the contract has been accepted, on all lender, title, and other closing procedures, until close of escrow!
Deliver your closing package, including any net proceeds to you.
How do I determine the value of my home?
You are not the one who decides the value of your home-- the market does. Location, condition, competition, and lending/mortgage rates are all factors that determine the value of your home.
Can I still sell my home even if I have only lived there for a short period of time?
You can sell whenever you wish, but you will more than likely lose money if you buy a home and sell too quickly! The payments you make in the early part of your loan mainly go to the interest portion of your loan, not the principal. If you sell early in the process, unless you have made extra principal payments, got the home at an extremely low price, or made a large down payment, you will most likely have to bring money to the closing table in order to sell.
What should I consider when selling a home?
The most important factors are condition, price and exposure. We look for areas where we can cosmetically tweak the look of the home and add perceived value. A great example would be painting the front door to prepare for sale; you can then seek to settle on a preferred listing price. Listings rarely sell at exactly the listing price. Therefore, we view listing price really as just a marketing tool that we can manipulate to our client’s advantage. Finally, to ensure exposure the home needs to be seen: be it open houses, broker open houses or attention from marketing -- great advertising across all mediums only adds to a home's bottom line.
Should I make the repairs?
Since buyers often include a contingency “inspection clause” in the purchase contract which allows them to back out if numerous defects are found, completing minor repairs before putting the house on the market may lead to a better sales price. Once the problems are noted, buyers can attempt to negotiate repairs or lower the price with the seller. Any known problems that are not repaired must be revealed as a material defect. Part of what we offer is to help the sellers to come up with a strategy to avoid potential issues.